Issue: Reputation Management
Company needed to introduce a new healthcare innovation into a competitive pharmaceutical market. They need help with their communications, specifically their reputation management.
Our team marketed the unveiling of the industry’s first patient-controlled analgesia (PCA) infusion pump by enhancing a biosimilar company’s global reputation via the creation of a distinctive website and multi-part video series.
Our highly-effective media based strategy generated over 230,000 video views of material promoting widespread electronic medical record integration.