SIGNAL offers world class communications counsel. We advise clients across the globe, including CEOs and governments, who want bespoke strategy for solving high stakes public relations problems.
We are a unique collection of top practitioners from our field, with expertise in crisis communications, digital strategy, public affairs, and corporate reputation and communications. We advise some of the world’s biggest brands and countries on the front page challenges of our time.
We are dedicated to our craft. Each SIGNAL client is surrounded with senior counsel, which is why we forge so many long-term client relationships.
Be the media. Whether you need to get into or out of the news, SIGNAL works with clients to craft an undiluted message. We then guide their strategic communications efforts through new channels, culminating in high-quality, high-impact content publishing on the client’s terms. We rethink and evaluate the needs and creativity of a given campaign and look for innovative ways to reach targeted audiences outside of traditional media.
Advertising has evolved, but when done well it remains a core component of any successful campaign. SIGNAL strategists construct ad campaigns that capture the distinctive spirit and energy of each client. With full-service earned and paid media expertise, we draw on our assets to reach and engage target audiences. Our repertoire includes online search optimization, paid social and banner ads, full-scale television and online spots, and a number of successful native content partnerships with high-traffic publishing partners.
Innovation drives a lot of success, but so do partnerships. SIGNAL’s coalition management pairs stakeholder engagement with media relations and issues management. We elevate grassroots outreach into distinctive media and legislative results, and have built deeply impactful nationwide associations and coalitions around a multitude of issues, each tailored to our clients’ needs.
Corporate Communications & Executive Positioning
When it comes to positioning our clients in the public eye with targeted engagement and awareness mechanisms, we are masters. SIGNAL has proven experience designing and implementing corporate communications and executive positioning programs, allowing us to elevate leadership and recondition a brand, or reposition an organization’s image.
In situations when time is of the essence and the company is facing an existential crisis, SIGNAL boasts a premier and well-proven crisis communications team. We offer message development, media training, communications strategy, media relations, and digital media management. This gives us 360 degrees of supervision over any situation in order to interpret real-time events and provide clients with superior judgment and coordinated action.
SIGNAL strategists are ready to build a coalition around your initiatives and get to work on day one. We have the networks and ground game to influence local decision-makers resulting in ground swell, action, and attention, all with the end goal of creating engagement to initiate action.
Breaking across international borders is no small feat. SIGNAL has the experience and acumen needed to transmit and influence across the world. From foreign governments to multinational technology companies, we have the global experience and media reach to transform and protect your brand.
SIGNAL works with clients and their legal teams to develop litigation communications strategies that aid in resolving ongoing matters, including but not limited to: arbitration, class action suits, workplace disputes, mass torts, and product liability matters. Our approach emphasizes careful, long-term planning to ensure that all communications align with and support strategy.
For us, media relations is a means to influence channels and form impressions. Transmission mediums span from traditional media to new digital platforms like social media, apps, and websites. We’re experts in packaging the vital information needed for mass consumption – and are adept at placing stories where they are most likely to reach maximum velocity.
Earning a reputation is hard, keeping it is even harder. New technologies are always emerging, leaving the media environment for companies in a constant state of flux. SIGNAL crafts authentic messages and positions them to earn the trust of the public, to always see you in your best light. Our careful planning and approach to media engagement and technology advancements will protect your reputation.
Transnational Dispute Resolution
SIGNAL is one of the few firms to specialize in transnational dispute resolution and issues management. We’ve resolved complex matters throughout Europe, Africa, Asia, and South America. Our global resolution experience includes arbitration disputes, foreign governments, market access challenges, and reputational crises. Navigating the geopolitical, economic, and cultural factors at play in international environments is why we’re known as both a beacon and bellwether.