SIGNAL digital marketing breaks through the static, using modern tools and technology tuned to resonate with the media, government, and the public to help clients realize victories. Given the power today’s tools hold for advancing our client’s vision, we believe digital is a mindset, rather than a single tool or deliverable.
Initiate. Motivate. Activate. The assimilation of digital tools and media means you are only as successful as your ability to vocalize and amplify your message to create action. We leverage platforms and placements to broadcast your message across all wavelengths. Our digital team’s expertise and creativity allows SIGNAL to elevate and direct a client’s message straight to a targeted audience. While mastering today’s outlets and technology can seem daunting, the principles that guide success remain the same: know your audience and stay true to your brand.
The digital era is here and it is essential to capture attention. The key is finding the right audience while matching platforms to outcomes. The ability to effectively target, message, and deliver results in a crowded field requires an integrated, solutions-based strategy, leveraging every appropriate outlet. SIGNAL delivers a complete audit and analysis of your media footprint to design a comprehensive strategy matched with the right methods to deliver.
Audit and Analysis
You’re online, but are you effective? A Search Engine Optimization audit will analyze whether your website is primed for performance. Our capabilities include thorough analysis of your email marketing and social media channels in order to further tailor opportunities to audiences, while maximizing engagement.
We believe in purposeful publishing. Driving traffic, widening your audience, and converting visitors into actors is what digital is all about. We provide strong, responsive content strategy to amplify brand voice and leverage the right channels to communicate clear objectives on behalf of your brand, initiative, or organization.
Creating an impactful first impression is critical. Your website is the storefront that welcomes users inside the heart of your brand. SIGNAL’s world-class web design practice can support campaign microsites or full redesign. We deliver a rich, customized, end-to-end website development experience and can manage your properties well beyond web launch, ensuring the site stays fresh, well-curated, and on-trend.
Design is both a practice and a language. It’s about more than just consistency, it can help support your objectives. From infographics to online digital presentations, we visualize the look, feel, and format of your campaign message to delight and inspire users on any platform.
In five years, will you be reading this or watching it? Given the volume of opportunities with video, SIGNAL works hand-in-glove with your digital strategy to design, storyboard, and produce the right system or single asset to help you turn a play button into a moment of real engagement.
The ad is just the beginning. Getting assets in front of the right digital audiences is what makes an impact. But elevation doesn’t always involve expanding budget. We look for ways to customize and localize ad content to make it more viral and platform-ready, which increases impressions to maximize your bottom line.
Web traffic is reliant on quality content that grabs your audience and transforms your message. A rigorous email marketing calendar is how we continuously drive this message home. We believe inboxes are sacred and are always providing new and innovative ways for audiences to say yes to your subscription request.
Social media is about growth and engagement. It can help a brand get personal and introduce a story, person, or goal to the world. Our approach creates increases in audience engagement and serves to build large, active audiences. In an age of copycat campaigns, SIGNAL goes beyond the traditional to ignite your community to act.