To shift behavior, one must first shift perspective. SIGNAL believes engagement is the first step of public affairs, which is why our approach utilizes a cross-section of services and capabilities versus a single solution.
SIGNAL public affairs run campaigns of all sizes. We have shaped countless campaigns and outreach efforts supporting a number of international organizations, Fortune 500 brands, and local initiatives. While we possess more than a collective century of expertise, we still consider ourselves trailblazers when it comes to driving action through multi-platform conversations.
Public Affairs Services
Being in the heart of D.C., we know the media. SIGNAL public affairs uses media, public support, and government expertise to force action. We connect the client to the right industry influencers, inspire targeted audiences to act and add the necessary grit to attract attention of local press. Above all, we keep your desired outcomes front and center so that engaging the community remains focused on getting the right thing done.
What is said is as important as when, where, and how. Tone and inflection can be easily misconstrued, distracting from the core objective. For the client voice to be concise and cohesive, SIGNAL’s public affairs team helps formulate and place a message guaranteed to resonate among key D.C. and national audiences.
SIGNAL taps into our deep network of reporters to help you better understand how your company or issue is currently viewed among national journalists. Empowered with this information, we position our clients in a positive light, ensuring they are top of mind and credible – a key component of success when dealing with the press.
Media Outreach, Pitching, and Placement
SIGNAL is in the business of creating and promoting distinctive events, impactful policy, and captivating issue debates. We help clients pitch stories, craft op-eds, and start conversations, both online and in local communities. More importantly, we help clients adopt these skills as their own, so they can be active players in the development of their brand’s initiative or outcome.
Events and Receptions
Never underestimate the power of relationship-building, in real life. Through our vast associations within the Washington landscape, SIGNAL planes an impressive array of client events, and provides access to receptions with key congressional staffers, lawmakers, and reporters to help build your D.C. reputation.
Media and Broadcast Training
When it comes to the media, we want every client to be comfortable and convincing when facing reporters. SIGNAL has decades of experience in front of the camera and behind the scenes, making us a trusted partner for coaching teams and executives to be persuasive and authentic. From reporters to television broadcast and live-streaming, we’ll help position your message and tone to capture attention, earn trust, and leverage any outlet.
Policy Insight Deep Dives
Our bi-monthly digests declassify what is really happening in the world, the country, and in Washington, relaying on how it impacts industries. SIGNAL’s proprietary publications center on key elections, complex legislation, and a given administration’s priorities, to keep our clients part of D.C.’s inner political circle.
Political Tracking and Analysis
Keeping you ten steps ahead is why we’re here. SIGNAL tracks specific legislation, caucuses, and coalitions within Congress, national movements, and broad policy trends that are foundational to a client’s operating environment. We prepare digests that cut through the noise and explain what matters and why, all with the client’s political and policy needs in mind.
SIGNAL provides clients with the content and confidence to prep and train for any speaking engagement. For events, panels, receptions, and other appearances, our team of writers and strategists can assist in drafting high-impact speeches that elevate a given message, and enhance tone and delivery, to cement your credibility in the eyes of your audience.
Positioning and pitching on behalf of our clients in a succinct and eloquent manner comes naturally for our strategists. We blend political, policy, and legal requests when dealing with reporters, and never miss an opportunity. Allow a SIGNAL spokesperson to speak on behalf your coalition or company during periods of high-stakes media attention or explore ways we can represent your interests when you’re stretched too thin.